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Positioning |
Who am I, as a brand & Where am I? |
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- Identification of your brand
- Understanding of the market
- Identification of the competitors
- Differentiation between choice and purchase behaviour
- Position of your brand in the market
- Picture of other players in the market
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Planning
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Where do I want to go? |
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- Imput for strategy and planning
- Identification of preferred markets
- Identification of target groups
- Analytics of media behaviours
- Planning and strategy
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Creation
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What do I have to do? |
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- Evaluation of concepts
- Qualitative exploration
- Innovation
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Impact
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Is what I am doing really working? |
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- Follow-up of the result
- Clarification of U&A data
- Evaluation of promotions and other marketing tools
- Category effect
- Image and satisfaction
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