WHY5 answers the key questions to better understand and position your brand. We help planning your marketing strategy. We concretize innovative concepts, we deliver brand strategy advice to optimise consumption moments and we evaluate the impact of your marketing campaigns.
Why is “why” probably one of the most important questions in motivational market research? Because it reveals the hidden drivers that escape the control stick of the marketer. Finding the answer to this question helps to better understand the context. It helps in understanding people’s complex motivations and ultimately their decisions that determine “who”, “where”, “when” and “what”. It helps us to provide better solutions and build stronger connections between your brand and your consumers.
To phrase an ancient Greek aphorism: "know thyself", it’s the beginning of wisdom. So to know who you are, we identify your brand DNA and that of your competitors. We explore the market for a better understanding and to have a clear picture of the other players. We deliver profound insights that help you to position your brand.
If you don’t want to end up with bad surprises, you better plan your trip before you leave on holiday. To define where your brand is heading WHY5 classifies preferred markets and spots target groups. We analyse media and explain their role. We help to plan and shape your marketing mix with strategic advice and proven expertise.
Just like Dorian Gray it’s useful to have a look in the mirror once in a while. We evaluate your brands, innovation projects, communication and packaging by applying creative research techniques. This qualitative exploration delivers fundamental insights to concretize future proof concepts.
To better understand the dynamics of consumption moments we identify key moments, we analyze the potential of new occasions and describe emotional and rational expectations for each moment. By Gap and SWOT analysis of your current portfolio versus new concepts and occasions we deliver profitable recommendations for brand strategy optimization for consumption moments.
When you’re spending a lot of money on product development and advertising, it’s good to know your efforts pay off. To ensure your investments WHY5 organises a complete follow up of the results and clarifies all U&A data. We evaluate promotions and other marketing tools. We categorise the effects and value your image and the satisfaction towards consumers. This way we measure the impact of your marketing campaigns.How we create results »