You name it, we deliver it. WHY5 handles any type of quantitative market research: face to face interviews, online interviews , CATI … Together we look at your specific needs and shape the ideal research cocktail for:
Insights into fundamental consumer motivations and determination of actionable brand relationship platforms Integrative insights into WHO, WHEN, WHAT, WHERE of the market with insights into the WHY and HOW of brand consumption
The overall evaluation of a brand proposition prior to the market-introduction.
How well the concept delivers the intended brand values and benefits and performs against a set of absolute and relative benchmarks.
How well the communication delivers the intended brand values?
How well the communication performs against a set of absolute and relative benchmarks?
How well the distribution performs on key performance parameters?
How well the distribution delivers the intended rational and emotional brand benefits to consumer?
Tracking performance of brand proposition and brand communication on key performance indicators over time.